SMARTER DECISIONS
Platform + BI Layer
First deploying effective data collection and ETL tools then coupling with a Tableau business intelligence layer delivers a Decision Sciences framework for optimal analysis and optimization.
A trusted
growth partner
- powered by obsessive humans with sharp analytics tools.
- to reach, inspire and engage your target audience.
- who lives in the math.
- to define, execute & optimize your go to market strategy.
- to assure your martech stack produces actionable insights.
- to procure data and build an actionable BI layer.
- to drive the business profitably, at scale.
- with an engineering culture + seasoned media knowledge.
- to create and deploy optimal test architecture.
- to stand up, deploy and assure an optimal martech config.
Defining strategy and orchestrating execution with rigor for startups, scaling business lines and enterprise brands.
Twenty years of horizontal experience over indexed in the FinServ/FinTech and Education verticals.
Blacklight/MA (Media and Analytics) is chosen by our clients to methodically drive acquisition, retention and engagement tactics, supporting P&L and Brand objectives.
We bring an engineering rigor and accountability to the strategic development, technical deployment and optimization of a digital media mix that drives the brand and business profitably, at scale.
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SMARTER DECISIONS
Illuminator™ Platform
Shortening learning curves and making them more efficient requires a platform to illuminate actionable data. The actionability of the data is surfaced through the exacting mechanism of platforming the data, applying client specific business logic and then connecting it to our decision sciences layer.
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SMARTER DECISIONS
Illuminated Metrics
Made Actionable
Enabled through the Illuminator™ Platform, the process of Decision Sciences can be executed seamlessly. Blacklight/MA unlocks connections between search/social/display/affiliate media data and client enterprise marketing systems to produce fully transparent decision-able datasets at the customers value level.
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THE PRACTICES
Topline
Blacklight/MA provides four core media practices: Search - Social - Display - Affiliate. Supported by a central Decision Sciences/Analytics platform, core principles are applied to maximize performance of every dollar spent.
- Architect for Success
- Shorten Learning Cycles and make them more Efficient
- Execute with Rigor
- Surface Deep Data and Make it Actionable
- Know the client’s business so we can "See the Opportunity"
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THE PRACTICES
Social Practice
The Social Media discipline allows for direct response, mid funnel engagement as well as upper funnel awareness generation.
Diverse media strategies are supported by vast targeting abilities and robust platform specific optimization algos.
The social discipline provides a robust tool kit to drive the business and the brand.
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THE PRACTICES
Search Practice
Assuring that the deployment architecture allows for the reporting and optimization of PPC performance at the most granular level is critical.
Over the years we have seen the disconnect between the client’s business and the deployment architecture.
Optimal deployment places “optimization triggers” in your control to assure targets are met and budgets are spent at the target unit cost.
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THE PRACTICES
Display Practice
Display provides ad units to intersect consumers through the funnel.
The display practice leverages the banner impression / native ad / comparison table listing / video / OTT and many other ad units to drive the client's success metrics.
This practice provides direct response solutions as well as measurable mid-funnel engagement tactics.
Platformed on the Google Marketing Stack for Programmatic media, the display practice manages audience logistics and brand safety vendor integrations to maximize results.
It's not just “the banner”.
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THE PRACTICES
Affiliate Practice
As a partner to our clients, we work to develop the most favorable structure to minimize fees and align with the attribution methodology the client uses for all other media executions.
The Blacklight/MA affiliate practice supports clients requiring their direct network contracts such as Rakuten or CJ to be managed as well as clients who deploy their offering with third party or proprietary technology.
The team provides rigorous management of each affiliate to assure productivity and alignment with brand guidelines.
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THE PRACTICES
Analytics Platform
Actionable data for business analysis use requires the delivery of clean data in a platform that is accessible.
There are two core requirements to accomplish this platform endgame. First deploying effective data collection and ETL tools then coupling with a Tableau business intelligence layer delivers a Decision Sciences framework for optimal analysis and optimization.
Let us share our thinking with you.
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Let’s Meet the Humans
Andrew Wagner
Analyst - CEO - Client Champion
“We maintain a lean organization and live in the day to day execution, fully engaged with our clients, our team, our tech and our publisher partners.”
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Let’s Meet the Humans
Emily Granger
Partner
“We champion our client objectives, living them and leveraging Blacklight/MA human and tech assets.” to exceed stated goals.
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Let’s Meet the Humans
Dan Horowitz
Partner
“Platformed on a leading programmatic technology our team brings innovation to our clients and pushes the boundaries of what is possible with our publishing partners.”
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Let’s Meet the Humans
Jason Dellaripa
Partner
“Driving direct response metrics and well as mid-funnel brand metrics can be accomplished across both search and social media. Each platforms provides optimization algos that bring value when you architect the implementation taxonomy ideally.”
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Let’s Meet the Humans
Marco Battistella
Advisor – Decision Sciences/
Data Architect
“Leveraging AWS and Tableau we have framed a data architecture to procure, ETL and apply process logic uniquely to meet client specific requirements and deliver BI visualizations that illuminate actionable data.”
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